A study funded by the Atlanta-based Center for Behavioral Neuroscience (CBN) analyzed the viewing patterns of men and women looking at sexual photographs, and the result was not what one typically might expect.
Researchers hypothesized women would look at faces and men at genitals, but, surprisingly, they found men are more likely than women to first look at a woman’s face before other parts of the body, and women focused longer on photographs of men performing sexual acts with women than did the males. These types of results could play a key role in helping researchers to understand human sexual desires and its ultimate effect on public health.
The finding, reported in Hormones and Behavior, confirmed the hypothesis of a previous study (Stephen Hamann and Kim Wallen, et al., 2004) that reported men and women showed different patterns of brain activity when viewing sexual stimuli. The present study examined sex differences in attention by employing eye-tracking technology that pinpoints individual attention to different elements of each picture such as the face or body parts.
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