custo de oportunidade · incentivos · risco

O Paradoxo da Informação e a Economia que, sim, é onipresente

Deve uma empresa investir em tecnologias novas de informação sempre? Ou há custos? Esta matéria tem algumas pistas importantes para se responder esta pergunta.

 

O autor coloca o problema da seguinte forma:

 

Mr Thorp describes the ‘information paradox’ as the conflict between the widely-held belief that more information, and more investment in IT to provide that information, is a ‘good thing’, and the frequent reality that organisations cannot demonstrate a connection between investments in IT and business.

A proposta do tal Mr. Thorp envolve:

This will also enable the organisation to design programmes that maximise the potential of the project, and ensure that the IT dollars spent are linked to the broader objectives of the business. Managers across the other business functions can thus see the value and will agree with the objectives of the project, which ultimately reduces the risks and increases the rewards of the IT investment.

Organisations will also need to shift from a mindset of free-for-all competition among projects to a disciplined portfolio management approach. This approach allows the top management teams to work with a large number of programme leaders to decide on the resources to commit to various initiatives.

The decision-making process will then become less cluttered with decisions over individual IT projects as everyone shares the same overall business objectives.

Ok, leia o resto no link original. Note a importância de conceitos como “custo de oportunidade”, “alinhamento de incentivos”, “risco”, “competição pelo orçamento”. Quem já estudou um livro inteiro de Microeconomia sabe que estes conceitos aparecem lá de forma bem didática. Alguns reclamam da falta de um exemplo do mundo dos negócios. Esta reclamação, agora, não faz mais sentido. Basta ler o artigo acima.