Não, não são carros da Lego. São aqueles mini-carros (nome inglês) , chamados de K-cars no Japão. Aí vai o trecho:
A Honda representative told Asahi that since 64 percent of K-car drivers are women, this option was incorporated specifically to attract them. A good portion of K-cars are bought as second cars, for shopping and shlepping the kids around. In the past, these women bought compact cars, but they’re switching over to Ks.
Nissan and Daihatsu have upped the ante by also offering windshields that cut ultraviolet rays, something else women demand. In addition, K-cars now have much roomier interiors than in the past and larger cargo areas. In truth, there isn’t much difference, performance-wise, between a K and a standard compact.
Which is why the U.S. is even angrier than before, because that makes the so-called trade barrier even higher to scale. Due to regulations and consumer sentiment, K cars aren’t marketable in America, and the Big 3 automakers aren’t going to manufacture them only for one market, but that could be changing. India seems ravenous for K-cars and Suzuki is quickly setting up factories and joint ventures on the sub-continent.
Vale dizer, os carrinhos são úteis para a família e a demanda é mais ou menos bem conhecida; 64% são mulheres, logo, a diferenciação do produto é voltada para este público.
Agora, engraçado mesmo é a existência de barreiras (provavelmente por conta do lobby das montadoras daquele país) para a importação destes simpáticos automóveis.