Schiller fala sobre a neuroeconomia em um artigo para leigos. Vale citar o trecho:
The neuroeconomic revolution has passed some key milestones quite recently, notably the publication last year of neuroscientist Paul Glimcher’s book “Foundations of Neuroeconomic Analysis” — a pointed variation on the title of Paul Samuelson’s 1947 classic work “Foundations of Economic Analysis,” which helped to launch an earlier revolution in economic theory. And Glimcher himself now holds an appointment at New York University’s economics department (he also works at NYU’s Center for Neural Science).
Bacana, né? Veja alguns trabalhos de Glimcher e outros aqui.