Breaking with the academic tradition of considering journalists mainly as victims of the media systemand glorifying them in their role as humble servants of the public interest, we have argued that economic theory can be usefully applied to journalism. Journalists can and should be seen as rational actors seeking to promote own interests, calculating risks and benefits, reacting to material and non-material incentives and rewards while trading information for attention with their various sources.
O leitor já entendeu: jornalista não é nenhum santo. Responde a incentivos. Quais? Se tiver acesso ao artigo, leia. Há toda uma gama de problemas a serem estudados.