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Fronteiras da microeconomia

Conhece Daniel Kahneman? Conhece neuroeconomia? Não? Bem, é que sua revista nacional não faz reportagens interessantes como esta. É sério. Eu me espanto com esta diferença. Raramente acho algo no Brasil que seja polêmico e bem escrito, com entrevistas sérias (com pessoas que realmente importam, não com gurus de auto-ajuda) sobre assuntos os mais diversos.

Trecho:

The question “What makes people happy?” has been around forever, but there is a new approach to the science of pleasure, one that draws on recent work in psychology, philosophy, economics, neuroscience, and emerging fields such as neuroeconomics. This work has led to new ways—everything from beepers and diaries to brain scans—to explore the emotional value of different experiences, and has given us some surprising insights about the conditions that result in satisfaction.

But what’s more exciting, I think, is the emergence of a different perspective on happiness itself. We used to think that the hard part of the question “How can I be happy?” had to do with nailing down the definition of happy. But it may have more to do with the definition of I. Many researchers now believe, to varying degrees, that each of us is a community of competing selves, with the happiness of one often causing the misery of another. This theory might explain certain puzzles of everyday life, such as why addictions and compulsions are so hard to shake off, and why we insist on spending so much of our lives in worlds­—like TV shows and novels and virtual-reality experiences—that don’t actually exist. And it provides a useful framework for thinking about the increasingly popular position that people would be better off if governments and businesses helped them inhibit certain gut feelings and emotional reactions.

Amazing, não? A propósito, cuidado com os picaretas:

Some psychologists believe that this spike was not the result of better diagnosis. Rather, they say it stemmed in part from therapists who inadvertently persuaded their patients to create these distinct selves, often through role-playing and hypnosis. Recent years have seen a backlash, and some people diagnosed with the disorder have sued their therapists. One woman got a settlement of more than $2 million after alleging that her psychotherapist had used suggestive memory “recovery” techniques to convince her that she had more than 120 personalities, including children, angels, and a duck.

Um pato? Anjos? Tenha dó…

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