economia · economia da moda · fashion industry

A economia do mundo da moda

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Few industries are more concentrated than the global fashion industry. We analyse the
geography and evolution of the ready-to-wear fashion design industry by looking at the yearly
entry rates following an organizational ecology approach. In contrast to earlier studies on
manufacturing industries, we find that legitimation effects are local and competition effects
are global. This result points to the rapid turnover of ideas in fashion on the one hand and the
global demand for fashion apparel on the other hand. We attribute the decline of Paris in the
post-war period to ‘institutional lock-in’, which prevented a ready-to-wear cluster to emerge as
vested interested of haute couture designers were threatened. An extended organizational
ecology model provides empirical support for this claim.