Freakonomics · microeconomia

Música alta em restaurantes: por que?

Craig Newmark wonders why the music seems so loud in restaurants. Similarly, why does it seem so cold? Whey are the seats just a little uncomfortable? Why does the waiter or waitress keep coming back after I’m done eating?

A restaurant ties two goods together and then charges you one price. You pay for the food and they give you a free place to sit down and eat. (It makes you wonder where the D.O. J.’s Antitrust Division is since Microsoft.) The restaurant makes only so much money from each table of any given patrons, and relies on continuous turnover to make more money. So the goal of the restaurant is to make you just comfortable enough that you enjoy the restaurant but not enough to keep you hanging around. The fact that the seats are hard and their backs are too straight; the music gets too loud; and that it get chilly are ways to get you to give up your seat and allow another patron to sit and order food. It’s also why the waitress keeps coming back with something like, “I don’t mean to rush you, but is there anything else you would like?” Next time respond with, “Yes, some peace and quiet. We plan on hunkering down for the long haul.” She if the manager doesn’t come over next.

This, of course, is more prevalent with chains who rely far more on turnover, and less so in the fancier of restaurants where the cost is so great that you’re paying dearly for the table and the atmosphere.

Anybody once worked in a restaurant who would like to add to this?

Alguém tem outra sugestão? (original daqui)

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